Vet-O Brookvale

Vet-O Brookvale, led by Dr. Chris Hong, is a veterinary clinic committed to providing top-tier, affordable healthcare to pets. The clinic prides itself on its experienced team of veterinary professionals, including senior veterinary nurse Luciana Bumbel, who brings valuable expertise in orthopaedic procedures. Founded with a strong focus on customer service, Vet-O Brookvale continuously strives to offer competitively priced, comprehensive veterinary care while ensuring a compassionate and caring environment for all its patients.

• Vet-O Brookvale initially approached For Vets in 2017-2018 to build a website for their new practice.
• In 2020, Vet-O decided to explore Google Ads & SEO to further enhance their online presence.

• For Vets designed a comprehensive Google Ads campaign that precisely targeted each suburb within an 8km radius.
• Separate campaigns and landing pages were built for each suburb page to closely match search queries, reducing the cost per click (CPC) for ads and cost per acquisition.
• Call tracking technologies were implemented to track calls, and Google Analytics was used to track online appointments.
• Over the years, various new ad campaigns were launched and tested as they were released by Google.
• After a year, a new website was built on a modern platform, as the initial one was only designed for basic online presence.
• Many elements that Vet-O's clients loved were retained and refreshed, while the rest of the design was completely new.
• Consistent branding was implemented across all platforms.
• Best practices in UI, UX, and motion design were incorporated into the design.
• SEO was enhanced with a high-performing website and refreshed content.
• The resources section, which was performing well in terms of SEO, was enhanced with a modern design and cleaner back-end code.

• Vet-O has been consistently gaining new clients for three years by leveraging the synergy of the website, SEO, and Google Ads.
• The implementation of tracking technologies provided instant feedback on which keywords were effective, aiding Google Ads' machine learning in creating an ideal client persona and targeting the right audience.
• Over the years, improvements have resulted in strong marketing campaigns that run at low cost and high conversion rate.
• Vet-O's resources rank well globally.
• The modern design has reinforced Vet-O's professionalism and helped users understand their value and perceive their message.