Your vet clinic runs on evidence. Now your marketing can too.
We do the marketing for your vet clinic: we build the website and run the Google Ads and SEO.
Then we match the results against your own practice software, like EzyVet. That shows you which new clients the marketing brought in, what they have spent with you since, and how much came back for every dollar you spent.
What we’ve done for the vet clinics we work with
in Sydney
Everything we build has two readers: pet parents choosing a vet, and Google deciding who to recommend.
Websites for vet clinics
Your site is built around what sets your clinic apart
We find what sets you apart in your reviews and your vets' backgrounds, then write it so a pet parent can picture it before they book.
The look and feel are designed for your clinic, not from a template
Calm, fun or professional: the look is chosen to match how you are in the consult room, so a pet parent gets the same feeling online as at your front desk.
Your story is told one line at a time, so pet parents keep reading
Instead of a wall of text, the page moves as the pet parent scrolls and shows your story one line at a time. The longer they stay and read, the more they trust the clinic.
Simple code that Google and AI can read and recommend
To a pet parent the site looks polished and animated. Underneath, the code stays simple, so Google and AI can read every word and know what to recommend you for.
Your services are listed the way Google reads best
Every service is a plain heading and list in the code, so Google and AI read dentals, desexing and vaccinations as services you offer, not as a blur of words.
Each page is about one service, so Google knows what to recommend you for
Each page covers one service, stated plainly, so when a pet parent asks Google what a cat vaccination costs nearby, Google can point to your page.
A guide file that tells AI engines like ChatGPT what your clinic is
We add an llms.txt file, a plain guide that tells AI engines like ChatGPT what your clinic is, which suburbs you serve and what each page covers.
SEO for vet clinics
You show up near the top for searches like vet near me
Your clinic sits high in the results for searches like vet near me, cat vaccination cost and vet open Saturday.
Found by every kind of pet parent, from a new puppy to a 9pm emergency
A new puppy owner, a sick cat at 9pm and a family new to the suburb all search differently. Your clinic is found by all three.
A page for every suburb you serve, so the pet parents nearest you find you
Each suburb you serve gets its own page, so you rank for the pet parents nearest you, not only the ones on your street.
SEO that tells Google to recommend your clinic
We read your pages with the same tool Google uses to understand text (its Natural Language API), see where Google misreads your clinic, and fix it.
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Your Google profile is kept complete and correct
Your profile's category is set to vet, every field is kept filled in, and we watch how fast your reviews arrive against the clinic ranked above you.
Google knows your clinic and your vets exist, so it can recommend you
Google keeps a map of the businesses and people it knows exist, and it only recommends what is on that map. We make sure your clinic and each of your vets are on it.
Proof to Google that you are a real local clinic
A short post about the new dog park or a snake seen near the trail tells Google you are a real local clinic, and that is what it looks for when it ranks vet near me.
Google Ads for vet clinics
Your ad is the one a pet parent clicks
Most vet ads say the same 'caring and experienced'. Yours says something true about your clinic, so on a page of look-alike ads it is the one a pet parent stops on.
The ad matches what the pet parent searched for
Search "dog dental" and the ad leads with your dentistry, not a generic "vet near you."
Your Google rating shows in the ad, so pet parents arrive already trusting you
Your star rating from Google reviews appears under the ad itself, so a pet parent arrives already trusting you.
The account is built before a dollar is spent, then checked every week
A lot happens before your first ad shows, and every week after. One clinic's ad account alone produces 100 files and 14,034 rows of data a month. Every row gets read, so a search that starts wasting money is caught the same week.
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Your ads are built before a dollar is spent
We read the ads the clinics near you run, write yours until Google scores it Excellent, and block searches like free vet advice and vet nurse jobs so they never spend your money.
Google learns from your real calls and bookings
Every call to your front desk and every online booking is reported back to Google, so it shows your ad to more of the people who look like the ones who booked.
The account is checked and adjusted every week
Every week our software reads every search, call and click from the seven systems behind your account, runs 60-plus checks, and flags things like a suburb that has stopped calling. We decide what changes.
One report a month: what you spent on ads, what you paid us, and what your clinic earned.
Every new client is traced to what brought them in
Each new client is tied to the ad or the search that brought them in, or listed as untracked if we cannot tell.
Each new client's spend is counted again every month
Each month's new clients stay in the report, so you watch their spend grow as they come back for dentals and vaccinations.
What a new client is worth over a pet's lifetime
An estimate, labelled as one, of what the month's new clients may spend with you over the years ahead, from your own records or from industry studies, whichever you prefer.
Every report comes with the spreadsheet behind it
The report is one page. Behind it sits a spreadsheet with every call, booking and new client matched against your practice software, tab by tab, for you to check.
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Seven tabs, one spreadsheet, every row that made the report
The tabs: a summary, your practice records, the call log, online bookings, callers who never booked, revenue by month, and this month's new clients.
Every caller is matched to a real patient in your software
Each call and booking is matched to a real patient record in your own practice software, not to a number on our dashboard.
Every number is yours to check against your own books
The spreadsheet comes with every report, with estimates labelled and anything we could not trace kept separate, so you can check our numbers against your own books.
We read every row of your marketing data each week, so when calls dip we know why.
Your ads, rankings, calls and bookings produce tens of thousands of rows of data a week, more than any person could read. Our software, For Vets AI, reads all of it and ties every number to every other.
Together, those tools produce tens of thousands of rows of data a week. No person could read all that. For Vets AI reads and connects it all, every number tied to every other. When your calls dip or a cost creeps up, it works back through the ads, the rankings, the pages, your competitors and the changes Google made that week, until it finds the likely reason. It brings that reason to us. We check it and decide what to do.
| Integration, tool and platform | How it helps us understand a vet clinic's data |
|---|---|
| Google Search Console API | What people search to find you |
| Google Analytics Data API | What they do once they're on your site |
| Google Ads Data API | Every search term, click and dollar |
| Business Profile Performance | Your map listing and reviews |
| Server-Side Tag Manager API | Every call and booking, tracked |
| PageSpeed Insights API | How fast your site really loads |
| Map & Distance Matrix API | Real drive-times, not just a radius |
| Google Natural Language API | Your page, read the way Google reads it |
| SE Ranking Data API | Where you rank, query by query |
| DataForSEO Labs | Rankings, audits and AI-search data |
| Outscraper Review Fetcher | Analyse your & your competitors' reviews |
| Call Tracking Intelligence | Every phone call, tracked to its source |
| Webflow + GSAP | Your site, and the animation that keeps pet parents reading |
| EzyVet's API | Your real revenue, matched to each new client |
| AI Citation Monitoring | Whether AI answers name your clinic |
No account managers.
Just a human and a dog.
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I design and run everything you've read on this page myself: the websites, the ads, the SEO, and the report. Vet clinics are the only businesses I work with.
How a web designer ended up working only with vet clinics is a longer story. It is on the About page.
FAQs
Am I locked into a contract?
It depends on how you start. If you pay for the Website, SEO & Google Ads build up front, there's nothing tying you in afterwards, and you can stop the marketing whenever you like. If you take the discounted build instead, that one comes with a 12-month marketing commitment, because the lower price is paid off over the year. Either way, we'll tell you exactly which one you're agreeing to before anything gets signed.
What happens if it doesn't work?
We don't do a money-back gimmick, because no one can honestly promise a result that Google and the market control. What we do instead is keep everything checkable: you see what was spent, how many pet parents called or booked, and what they went on to spend with you, matched against your own practice software, so it's never a case of taking our word for it. Many clinics cannot check at all: our research found 32% of the clinics we could assess cannot measure anything online.
How long until results?
It depends on the channel. Call and booking tracking goes in during the first week, so you can see every call and booking from the start. Google Ads usually settle and start improving over the first 4 weeks. SEO is the slow one: it builds over months rather than weeks, and keeps building the longer it runs. We won't give you a date, because anyone who does is guessing, but you'll be able to watch it move the whole way through.
How much of my time will this take?
Not much, and that's deliberate, because you've got a practice to run. The heaviest part is at the start, roughly 5 hours in the first few weeks, while we learn the clinic. After that it's about 30 minutes a month, mostly looking over the report and the odd decision only you can make, like whether to advertise a new service.