The rest of your clinic runs on evidence. Now your marketing can too.
We build your vet clinic's website and run your Google Ads and SEO, then match the results against your own practice software (like EzyVet). Every number is yours to check: what you spent and what your clinic earned.
What we’ve done for seven vet practices
in Sydney
Everything we build has two audiences.
A website pet parents stay on, and remember
Clean enough for Google & AI to understand & recommend
It looks rich to a person. Underneath, the code stays simple, so Google and AI can read every word.
.avif)
Built around what sets you apart
We find it in your reviews and the vet's background, then say it so pet parents can picture it.
Designed from ground up
An art direction that finally feels like yours. Calm, fun, or professional, to match you. No templates.
Interactions that hold attention
We plan the motion so the message lands without a wall of text. The longer people stay, the more they trust you.
Clean, simple HTML
Real headings and lists, not a pile of divs, so Google and AI read each page in a fraction of the effort.
Clear what each page is about
Each page's real subject is unmistakable, so Google and AI recommend and cite you, not just list you.
A guide built for AI
We add an llms.txt file, a guide that tells the AI engines what your clinic is and what each page covers.
Local SEO that brings pet parents to you
The SEO that tells Google who to recommend
We read your page the way Google does, then prove it to the engines.
You show up near the top
High in the results, where pet parents click.
Found for all kinds of searches
Not one or two terms, but the many ways people search for a vet.
Strong in your local area
You rank for the pet parents searching near you.
Clean, simple HTML
Crawlers & AI understand each page in a fraction of the effort with fewer tokens.
Structured to be quoted
Each page's real topic is unmistakable, so Google and AI engines can recommend you and cite you.
Fast and light
Quick on phones, images kept light. Speed is a signal the machines reward.
Google Ads that
don't read like ads
Built, wired, and tuned every week.
A lot happens before your first ad shows, and every week after, to turn more of your budget into bookings.
Yours gets noticed
On a search full of look-alike ads, yours is the one a pet parent stops on.
Shows the right service
Search "dog dental" and the ad leads with your dentistry, not a generic "vet near you."
They see your rating
Your Google rating shows right in the ad, so a pet parent arrives already trusting you.
Built before a dollar is spent
Study competitors' ads, write yours to an "Excellent" rating, set match types & -ve keywords so only the right searches spend.
Wired to learn from real bookings
Ads, Analytics, Search Console, call tracking and online bookings all connect, so every real call and booking trains Google's bidding.
Tuned every week
We track where budget goes, which suburbs, times and landing pages pay off, then adjust bids and strategy.
One report.
Spent, paid, earned.
Checked against your own software
Every number is matched against your own practice software, like EzyVet. The source of truth is your books, not our dashboard.
Traced client by client
Each new client tied to the exact source that brought them in, not a traffic chart.
You see your best source
Which channels bring the clients worth having, so you can put more where it pays.
What they're worth over years
A grounded forecast (based on your data) of what each new client may spend with you over their lifetime.
Pulled from every source
Calls, bookings, reviews, rankings and competitor data, gathered automatically.
Reconciled, caller by caller
Each call and booking matched to a real patient in your own software, not our dashboard.
Traced to the dollar
First-touch attribution, estimates labelled, and anything we can't trace kept separate.
More data than any human could read
Every week, your marketing throws off more data than any person could read. For Vets AI Framework® reads all of it.
Together, those tools throw off tens of thousands of rows of data a week. No person could read all that. For Vets AI reads and connects it all, every number tied to every other. When your calls dip or a cost creeps up, it works back through the ads, the rankings, the pages, your competitors and the changes Google made that week, until it finds the likely reason. It brings us the why. We verify and decide what to do.
| Integration, tool and platform | How it helps us understand a vet clinic's data |
|---|---|
| Google Search Console API | What people search to find you |
| Google Analytics Data API | What they do once they're on your site |
| Google Ads Data API | Every keyword, click and dollar |
| Business Profile Performance | Your map listing and reviews |
| Server-Side Tag Manager API | Every call and booking, tracked |
| PageSpeed Insights API | How fast your site really loads |
| Map & Distance Matrix API | Real drive-times, not just a radius |
| Google Natural Language API | Your page, read the way Google reads it |
| SE Ranking Data API | Where you rank, query by query |
| DataForSEO Labs | Rankings, audits and AI-search data |
| Outscraper Review Fetcher | Analyse your & your competitors' reviews |
| Call Tracking Intelligence | Every phone call, tracked to its source |
| Webflow + GSAP | Your site & the motion that holds attention |
| EzyVet's API | Your real revenue, matched back |
| AI Citation Monitoring | Whether AI answers name your clinic |
No account managers.
Just a human and a dog.
.avif)
I design and run everything you've read on this page myself: the websites, the ads, the SEO, and the report. Vet clinics are the only businesses I work with, and every clinic deals with me directly.
How a web designer ended up vet-only is a longer story. The full story, on the About page.
FAQs
Am I locked into a contract?
It depends on how you start. If you pay for the Website, SEO & Google Ads build up front, there's nothing tying you in afterwards, and you can stop the marketing whenever you like. If you take the discounted build instead, that one comes with a 12-month marketing commitment, because the lower price is paid off over the year. Either way, we'll tell you exactly which one you're agreeing to before anything gets signed.
What happens if it doesn't work?
We don't do a money-back gimmick, because no one can honestly promise a result that Google and the market control. What we do instead is keep everything checkable: you see what was spent, what came in, and what it earned, matched against your own practice software, so it's never a case of taking our word for it.
How long until results?
It depends on the channel. Tracking goes in during the first week, so you can see what's happening from the start. Google Ads usually settle and start improving over the first 4 weeks. SEO is the slow one: it builds over months rather than weeks, and keeps compounding the longer it runs. We won't give you a date, because anyone who does is guessing, but you'll be able to watch it move the whole way through.
How much of my time will this take?
Not much, and that's deliberate, because you've got a practice to run. The heaviest part is at the start, roughly 5 hours across kickoff. After that it's about 30 minutes a month, mostly looking over the report and the odd call that's yours to make rather than ours.