AMC Boronia

Animal Medical Centre (AMC), a family-owned veterinary clinic based in Boronia, employs a team of two veterinarians and six support staff.

• AMC had a okay-looking website built on WordPress, but it was plagued by numerous backend issues.
• The website was frequently targeted by hacking attacks.
• Expanding the existing website was challenging due to the lack of clear branding guidelines and technical problems.
• The marketing strategy was inconsistent, with the owners occasionally turning on and off Google Ads, but there was no way to track their performance.

• Created comprehensive branding guidelines with consistent colours, fonts and design rules across the website, social media and clinic
• Carefully designed each page to build trust with pet owners and showcase compassion, expertise and strong client relationships
• Developed a high-performing website on Webflow, adding subtle animations for a premium look and enhanced user experience
• Set up precise tracking strategies for calls and online bookings, enabling accurate performance measurement
• Ran a successful Google Ads campaign that generated a steady revenue stream with clearly tracked KPIs
• Applied SEO strategies to achieve top-three rankings for targeted keywords
• Built a booking system that quickly began receiving up to five bookings per day, providing convenient after-hours scheduling for clients